Loss of Credibility and Authority:

Loss of Credibility and Authority:

No Authority, No Click!

Let us assume that you are getting some visitors to your blog posts, even though you have duplicate content on your blog. Don’t be happy my friend, because this is only half of the battle. The most important part is convincing your visitors to click on your affiliate links and to make them buy the product/service that you are promoting.

When visitors comes to your blog and see the same content that they have seen on a number of other sites, they will be least likely to click on the links provided by you. Why? This is because your visitors are human like you and me and they love to buy things that are recommended by people that they trust or whom they consider as an authority on the subject.

When your visitors realize that you are using duplicate content on your blog, the first thing that comes to their mind is that you are not an expert or you don’t know anything about the topic. And that’s why you are using duplicated content. Therefore they will never consider you as an authority person and will not even look on your product recommendations.

So, the ultimate loss is yours. This will reduce the number of visitors who will be willing to click through your recommended links. And lower click through always reduces the chances of better revenue. I’m sure that you know it!

Posted in: Loss of Credibility and Authority: